Welcome to Blogging Guide
Corporate Blogging Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
Blogging to Bring in Online Business
from: Deb St. George - WonderRanchPublishing.comIf you are doing business online now or plan to in the future it is a good idea to create a business blog. If you have one that isn't getting the results you want then it is time to evaluate your blog and see what changes can and should be made. Sometimes, little changes can go a long way towards creating a lasting stream of online revenue.
What are some of the changes you can make to your blog that will bring about these important and lasting results?
1) SEO. SEO stands for search engine optimization. Whenever you do anything online that you want people to be able to find you will need to optimize it for search engines first. This doesn't discount the importance of creating a blog that is audience friendly. Your content needs to be entertaining to read, encourage dialog with your readers, and be on topic. When you optimize for search engines you do all of these things but you also work to include keywords that offer low competition and high traffic in the mix and optimize your blog posts to utilize those keywords.
2) Regular updates. The search engines love a blog that is updated regularly and so do the readers. Before you begin blogging or when you decide changes need to be made, consider establishing a regular schedule for blog posts. This helps cement your commitment to the blog while also establishing a regular time to update and gives your readers something to look forward to.
3) Create a community. The blog you create for your business is your own form of a “comfy” couch. This is where you can be a little less formal than on a corporate or professional website and really communicate with your audience. This includes not only informing readers of upcoming events decisions but also listening, really listening, to what their thoughts about new products, existing products, or services you offer are.
4) Be part of the larger blogging community. Visit other blogs, comment on other blogs, link to other blogs. There are too main reasons for this. First of all, the big search engines love the backlinks you get from commenting. Second, you are introducing yourself to a larger audience, some of whom will find your comments interesting enough to take a look at your blog. An additional benefit of this practice is that it gives you the opportunity to check out what your competition is doing.
5) Keep your content interesting. If you really want to bring in the biggest possible share of online business from your blog you must keep the readers coming back for more. Make sure that your posts are informative and entertaining and encourage people to subscribe, read, and comment. An active blogging community surrounding your blog will result in more business for you as long as that regular traffic is targeted traffic that is interested in the product or service you offer.
There will be no time better than today to begin a blog for your online business. The sooner you get started the sooner you can begin enjoying the benefits.
Corporate Blogging News
Hay House Invites Bloggers to Join Online Book Review Program - MarketWatch (press release)
Hay House Invites Bloggers to Join Online Book Review Program MarketWatch (press release) CARLSBAD, Calif., May 17, 2012 /PRNewswire via COMTEX/ -- True to its philosophy of personal empowerment, Hay House, the international leader in inspirational and transformational publishing, is launching its own blogger community website, http://www. |
The Daily Start-Up: Mitralign Collects $35M For Heart-Valve Device - Wall Street Journal (blog)
The Daily Start-Up: Mitralign Collects $35M For Heart-Valve Device Wall Street Journal (blog) In the latest installment of the Corporate Speak series, VentureWire reports that publicly traded Citrix Systems is getting involved in businesses earlier than it ever has by launching an internal incubator to provide them with funding, office space ... |
Chatwing Launches Efficient and Free Chat Box for Corporate Blogspot Blogs - Danbury News Times
Chatwing Launches Efficient and Free Chat Box for Corporate Blogspot Blogs Danbury News Times Blogspot bloggers can now use Chatwing to strengthen their grasp on the market. This new chat box improves the way people communicate online. It also operates on a free platform. Corporate blogging is now considered one of the major ways of relaying ... |
Corporate blogging still leads social media marketing - Business Insider
Corporate blogging still leads social media marketing Business Insider I love it: for several years, I've heard marketing folks proclaim the death of corporate blogging, favoring the likes of Facebook and Twitter. I've always thought that was a joke, and apparently, I'm not alone. According to the latest from eMarketer, ... |
Fashion and beauty bloggers hear from the pros on how to make their words and ... - Kansas City Star
Fashion and beauty bloggers hear from the pros on how to make their words and ... Kansas City Star Gabrielle de Papp, Neiman Marcus' vice president of corporate PR, complained about escalating fees for hiring top bloggers to generate content. She mentioned an instance in which she had hired a blogger to style and appear in a fashion shoot, ... |
Corporate blogging: the REAL REASON you need photos - Business Insider
Corporate blogging: the REAL REASON you need photos Business Insider Thanks to the SEO benefits of photos in corporate blogs (and elsewhere), the use of photos can help you attract new visitors from your target market. Search engines respond well to photos, so including them in every post can boost the SEO value. |
Corporate blogging: one easy way to get better marketing intelligence - Business Insider
Corporate blogging: one easy way to get better marketing intelligence Business Insider It drives me nuts when you don't: okay, this isn't the best reason for you to change your corporate blogging behavior, but I can't be alone. I'd rather scan headlines before clicking into what I want to see than scan entire articles to find what I want ... |