Welcome to Blogging Guide
How To Start Blogging Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
Benefits of Blogging for Online Businesses
from: Deb St. George - WonderRanchPublishing.comYou have probably heard more than once that you need a blog if you plan to do business online. What you may not have heard is the benefit that blogging provides to online businesses. It is difficult to take the claims that you need to blog seriously without first understanding how the blog will benefit your business. Know this, blogs have many benefits that may take a while to be noticed. Some you may never notice unless you are really tracking your progress. Keep these things in mind as you weigh the pros and cons of blogging for your business.
1) Exposure to a wider audience. Many people will read blogs before they will visit a website. Whatever the reason, the fact that people really do read blogs is a huge incentive for many business owners, online or off, to begin a blog and contribute to it regularly. Blog posts also never die. This means that they aren't merely appearing to those who subscribe to your blog today but also those who come along and discover your blog later down the line. Longevity is yet another benefit to blogging that should not be overlooked for its importance to the way you do business online.
2) The opportunity to gain subscribers. While this may not appear to be such a big deal on the outside of things, when you think about it, it's an excellent opportunity. The average person visits a website and sticks around for a matter of seconds. Even when a site is bookmarked many people never revisit those sites. However, when readers subscribe to your blog, every update you make to your blog is an opportunity to sale to your audience once again. The more you update, the greater your opportunity to make that sale. More importantly, you don't have to make a hard sale in order to do it. Simply offer valuable insights, information, or even entertainment. The sales are more likely to come when your blog doesn't seem like some giant sales page.
3) Links. If content is the bread and butter of business conducted online, links are the lean proteins. Seriously, links are the glue that enables your blog to dominate and rank high with the search engines. Blogs, in general, contain more links than the average website and search engines love links. It's a giant popularity contest and, more often than not, the blogs with the most links in and out, come out on top of the search engine rankings. Blogs are magnates for links. Make sure your blog is link worthy if you want to enjoy the full benefits blogging presents.
There are other benefits that come about as a result of blogging. You learn more about your niche and/or products as you are conducting the research to blog about them. You get to share your passion for your products with others. Perhaps most importantly, you get the opportunity each time you post to reach a new audience or reconnect with your existing subscribers.
How To Start Blogging News
The Daily Start-Up: Mitralign Collects $35M For Heart-Valve Device - Wall Street Journal (blog)
The Daily Start-Up: Mitralign Collects $35M For Heart-Valve Device Wall Street Journal (blog) Meanwhile, Madison Avenue remains skeptical of the power of Facebook ads. Making popular blogging site Tumblr profitable is the next challenge for David Karp, its 25-year-old founder, who talks to The Wall Street Journal about his plans. |
Hay House Invites Bloggers to Join Online Book Review Program - MarketWatch (press release)
Hay House Invites Bloggers to Join Online Book Review Program MarketWatch (press release) "The blogger program benefits both our audience (customers and bloggers) and Hay House," says Gail Gonzales, Director of Marketing. "We appreciate that reviewers start conversations, online and off, not just about our products, but all that Hay House ... |
Got Something to Say? Start a Blog. - Patch.com
Got Something to Say? Start a Blog. Patch.com Blogging on Peachtree Corners Patch is now easier than ever. All you have to do to get started is visit our blogging page and click "Post on Patch." Patch Share what you know. Ask what you don't. Patch blogs give anyone from gardening enthusiasts to ... |
Can Tumblr Turn a Profit? - Wall Street Journal
 Wall Street Journal | Can Tumblr Turn a Profit? Wall Street Journal Even Beyoncé and Jay-Z turned to Tumblr's blogging platform earlier this year to release the first photos of their newborn to the public. Tumblr founder David Karp plans to start selling ads and sponsorships. But now, both Mr. Karp, a 25-year-old New ... |
New Port Richey Patch Welcomes Group Bloggers - Patch.com
New Port Richey Patch Welcomes Group Bloggers Patch.com Starting this week, we're rolling out the red carpet for group blogs. This means your agency or organization can have a team of writers that post news directly to our site. Group blogging is a fast, easy way to connect with the community and New Port ... |
Getting attention online can be done in small but effective ways - Daily Comet
Getting attention online can be done in small but effective ways Daily Comet You may feel uncomfortable with the thought of calling attention to yourself by blogging or jumping onto Twitter. Who cares, after all, about what you had for lunch? But Michael Hyatt says it's not about ego or being the center of attention when you ... |
Start Your Own Modern Homestead - Huffington Post
Start Your Own Modern Homestead Huffington Post by guest blogger Robyn Jasko, cofounder of Grow Indie With the rise in food costs, pesticides, and GMOs there's never been a better or more important time to grow your own organic food. Sounds simple enough, but then reality hits: You're working late ... |