Welcome to Blogging Guide
Mobile Blogging Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
Blogging for Business
from: Deb St. George - WonderRanchPublishing.comBlogging is good for business—most of the time. There are times when blogging is bad for business but most of the time the only bad blog for your business is a blog that is poorly written or unprofessional in nature. Taking the time to learn a few blogging basics before you begin your efforts at blogging for business is an investment of time and energy worth making. If you have the time to go through a brief blogging course or the money to order a solid blogging e-course, it is well worth making the investment and taking the time to do so.
When you are blogging for business there are a few things you need to remember.
1. Keep things professional. Blogging is a social undertaking and it is easy to get a little too personal. It is better, as in most businesses, to avoid blurring the lines between your personal and professional life. It helps you avoid taking comments personally and it keeps you contributing regularly as expected.
2. Have a plan. Far too many people blog with no definable goals, rhyme, or reason. You need to have goals, a plan for reaching those goals, and a means of monitoring how close you are coming.
3. Stay on task. It is easy to get sidetracked, slack off, and lose focus. When you are blogging for business you can't afford to do any of these things. In order for your blogging efforts to pay off you need to contribute regularly to your business blog and it needs to be relevant information that advances the overall goals you have for the business as well as the blog.
4. Network for success. The power of blogging is in the social networking aspect of it. The better you play the role of a networking pro, the more backlinks will be created to your own blog and the more people will have the opportunity to find your blog online. Keep in mind that search engines show a little link love when they assign your blog a rating.
5. Update regularly. The best way by far to create your own dominance in the search engines though is to update regularly with content that is keyword rich and highly readable. This means that not only will the search engines love your blog and rank it accordingly but also that the readers who stop by will have better odds of sticking around or even clicking on the links you provide to the products and services you are promoting. Content is still king on the Internet whether it is text, photos, videos, or audio.
The bottom line when it comes to blogging for business is that if you offer a quality end product (the blog itself), promote it wisely, and stand behind it, you will get the results you want from your blogging efforts. More importantly, if you do all of these things with your blog, readers will feel confident that you will do the same things with the products or services you offer as well. This is one instance where guilt by association is a good thing.
Mobile Blogging News
Lift That Curse! Mobile Won't Kill Google, Facebook
Put away your black funeral suit, - and Facebook are going to outlast both of us! My FORBES blogging colleague, , has created quite a stir this week with a post asserting that current Web giants, notably and Facebook, could "completely disappear in the next five years." Why? Eric's alarmed by the big guys' supposed ...
Read more...Twitter Logins in UK Reach 10m, 80% Use Mobile Phones
Twitter has 10 million active users in the UK, with four out of five users logging in via mobile phones.
Read more...Snapshot, Sidebar Oh My: Live Blogging the Bing Search Summit
Danny and I are here at the Bing Search Summit in San Francisco. For a comprehensive overview of the new Bing features, see Danny’s article on the “new Bing .”
Read more...ITMemos: Amazon Kicks Off New Developer Event, The Register Blogger Matt Asay Talks About Bias in Tech Blogging, Plus ...
ITMemos , the free PR cheatsheet for tech companies, produced by ITDatabase and Business Wire, today highlighted numerous calls for speakers, awards and other oppo
Read more...For IBM, Process Innovation is social and mobile
I’ve been a little slow in blogging about what I learned at IBM IMPACT (#ibmimpact) this year… apologies if you’ve been waiting for pearls of wisdom from me! ;-) I blame a big client workload. Damn those clients.
Read more...UK is a nation of Twitter users
10 million and counting
Read more...Facebook sees time spent on mobile top its desktop users
Report from comScore suggests the ‘grandpa box’ is no longer the preferred method to while away hours on social network
Read more...